About the Report
The COOP Report includes the results of a nationwide consumer survey conducted by Ancera in Spring 2025, and the results speak for themselves.
People want proof, not promises. From safety and transparency to tech adoption and trust, the report is designed to help the poultry industry better understand current consumer behaviors so they can adjust accordingly.
One main takeaway: The gap is widening between what consumers expect and what poultry companies deliver. Sign up to download the report and dive into the data.
Highlights from the COOP Report
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Winning Trust Starts with Showing Your Work
Data, not slogans, drives confidence. Consumers are asking for tangible proof that poultry products are safe, clean, and transparently produced. Trust in 2025 hinges on technology like Artificial Intelligence, traceability, and data-backed claims. The companies that lead with food safety innovation, and communicate it well, will win loyalty in a market where confidence is fragile and perception drives purchasing decisions.
News & Activities
Our unique perspective on food defense is rooted in science and curiosity. Stay in the know with our scientific literature and discoveries in the field.
Publication
The Poultry Data Revolution: Test Less, Know More
In the poultry industry, margins are razor-thin, and every penny spent needs to pull its weight. For too long, poultry companies have leaned on diagnostics and contract labs as a crutch, ticking compliance boxes and relying on gut instinct to make important decisions. But outdated tools and guesswork does not make for a reliable strategy, and more tests aren’t the answer.
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Publication
8 Takeaways from IPPE 2025: Poultry Innovation, Food Defense, and HPAI
There was no shortage of innovation at the International Production & Processing Expo (IPPE) 2025. Themes like automation, food safety, and data quality took the spotlight.The industry faces regulatory uncertainty, threats of an HPAI epidemic, and global supply chain disruptions. This year, technology and data won the show. Ancera was at the center of these conversations, debuting the Apollo Food Defense System, presenting insights on Salmonella monitoring, automation, and pathogen testing.
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Publication
Turkey Producers Step into the Data-Driven Future with Ancera
Today, we’re excited to announce our next frontier—expansion into the turkey industry, protecting the poults, hens, and toms that feed millions of Americans.
Sign up for your copy of The 2025 COOP Report
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